Aurate is an up and coming, direct-to-consumer fine jewelry business with four storefronts and over 165k followers on Instagram. I had the privilege of taking the lead with countless influencer partnerships. I researched and managed accounts, approved content, measured analytics and more.
I also had the opportunity to closely work with our retail team to assist in the opening of two new storefronts in Manhattan.
I planned and executed multiple guerilla marketing events to draw people into new storefronts.
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Personalized tote bags
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Free coffee bar
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Christmas tree jewelry giveaway
Once the stores opened, I assisted in the planning and execution of retail marketing events for both influencers and the general public.
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Panels
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Influencer Meet & Greet
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Yoga classes
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Calligraphy classes
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Build your own bouquet class